Gémo asks its customers to round up for charity, for UNICEF
From 25th April to 23rd June 2019, in our 344 stores in France we had our first microDON campaign to raise funds for UNICEF France.
When paying for by credit card, customers could round up the amount to the nearest euro with the extra pennies being donated to UNICEF.
This innovative donation system developed by the company microDON uses a very simple process.
When customers are paying for purchases, a question is displayed on the EPOS (Electronic Point of Sale) device after the bank card is inserted and before the code is entered. Customers simply press the green button to accept, red to refuse.
100% of donations go to the charity.
The donations collected will be used to finance an education project that we are supporting with UNICEF for the most vulnerable children in the slums of Dhaka, the capital of Bangladesh.
Thanks to the generosity of our customers, the donations will help pay for the schooling of nearly 3,000 children aged 4 and 5, giving them the best chances of learning to read and write.
It has been proven that attending school from nursery onwards significantly improves a child’s chances of succeeding at primary school.
The UNICEF programme we support also includes training teachers from the local community and ensuring that learning centres are brought up to standard.
A solidarity commitment to UNICEF that is part of our CSR initiative and responds directly to the essential issues that are for us: education and the land.