Our expertise

Bringing clothing and footwear together: since 1991, we’ve been developing a “single retail” concept to dress our customers from head to toe. We design the clothing and shoes we sell ourselves—we are a company of ‘doers’. Our managers and customers all play their part in designing our collections. Inside our style office, around 150 staff (including product managers, designers, graphic artists, pattern makers and quality controllers) are working hard to create our contemporary clothing and footwear lines.

Their talents? Understanding, identifying and interpreting the latest fashion trends down to the last little detail, while constantly monitoring them to stay one step ahead and developing an awareness of how to make them accessible to all body shapes.

We fully embraced digital in 2010. It allows us to transcend “physical” limits to serve our customers even better. Multiple points of sale and autonomous teams: far from rendering human relationships virtual and cold, technological progress has revitalised our stores and strengthened human ties. The pivotal role played by our sales consultants is turning our stores into vital hubs and the focus of the customer experience.

Digital means a better consumer experience

Customer satisfaction is our primary objective. Digital technology offers such a wide range of choices that customers are now focusing on the products and services that are genuinely useful to them. This is why we are moving towards a new “omnichannel” path to purchase. It is a more practical, digitised approach, with the web complementing the in-store offering.

Now, our customers have a wide range of shopping options and can easily pass from web to store and vice-versa. And we also offer “phygital” services that make life easier, such as real-time access to store inventories, payment in the fitting room or using the sales assistants’ tablets, e-reservations and in-store ordering from the e-shop. This combination of screens and sales consultants is a dream team made to serve you! And you will always find what you’re looking for.

Our values

Low prices, but not at any price. At Gémo, our priority has always been to offer fashion at a fair price—which isn’t always the lowest price. We want to create and sell clothing and footwear at affordable prices without ever sacrificing quality. For us, it’s a question of respect.

So, we tasked our creative and quality control teams to work hand in hand to align these two priorities. Audacity, innovation, agility, simplicity and passion are our fundamental values, embodied by each of our employees. In our stores, our fashion consultants are trained to support our customers, and this is true at every level of the company.